Social content: Reels, interior & food photography for Mangal Mezze & Grill

Many reel or video productions are currently trying to compensate for poor framing with fancy transitions and effects. As a result, production companies often unintentionally impose a certain style on their clients, which may not suit their target group at all.

With my client's target group in mind, I made a conscious decision when designing this production series to go against the «transition madness» currently prevalent on social media:

The videos should use static and well-placed images to convey the relaxed atmosphere and tranquillity of the restaurant to the target group. Furthermore, the acoustic focus on the pure sounds of preparation is intended to whet the appetite for the restaurant's culinary offerings. The image and sound combination thus makes use of a popular meta-topic on social media: ASMR food.